Redesign Your Small Business Website

The world moves quickly and in business, companies that are able to change and keep up with the times outlast those that don’t. One of those changes should be your company website. While there isn’t a hard and fast rule, these are 5 reasons to consider a website redesign for your small business website.

Has Your Business Undergone a Major Change?

Changing the look and content of your website is always important, but especially if you’ve recently had a major change. Things like new product lines and services should be added to your website as an act of routine maintenance, but undergoing a full website redesign for your small business should be considered every few years.

Consider a Redesign When:

If you’ve shifted your industry (like Kodak moving from photography to pharmaceuticals) or if you’ve had major changes in customer demographics (like Boston Beer shifting toward hard seltzers) it’s a good idea to see if your old website still matches your new focus.

Could Your Business Use a Fresh Start?

Redesigning your small business website is a major part of rebranding your company. A new look and feel can help to attract new customers while showing your existing client base how you’re staying current. Rebranding campaigns themselves won’t attract new customers, but a newly designed small business website can help to capture and convert new visitors.

Consider a Redesign When:

Staying relevant and attracting new clients or customers are the most common reasons for a business rebrand and website redesign. A good example of this is real estate company Century 21. The company wanted to attract new agents while showcasing their focus on real estate tech so their website was redesigned to help portray that image. Their website looks much different today than it did just four years ago because of their efforts to shift their focus.

Do You Need More Sales?

With a good strategy and an affordable web developer, website redesigns can pay for themselves. In 2019, online consumers bought more than $600 billion of products from U.S. merchants. In many ways 2020 has been unprecedented and that will include the amount of purchases made online. Consumers increasingly turned online as shutdowns and stay-at-home orders were enforced, making online ordering and contactless or curbside pickup the norm.

Consider a Redesign When:

If your business doesn’t have an e-commerce option, now is the time to add it. Online shops allow for customers to find you from anywhere in the world, be open and available for purchases 24 hours a day, and aren’t affected by local shutdown orders.

Do You Want More Customers or Leads?

Is Your Current Site Too Difficult to Manage?

You should regularly update your small business website. Blue Gorilla Digital is great local advertising agency located right here in Jupiter Florida, reach out to them, they can help!